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Business Convergence

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At Razorfish, we use convergence to describe the coming together of three irresistible forces–media, technology, and creativity–to create experiences that enrich the consumer's relationship with the brand. Convergence is a constant process, not an end point.

Convergence Is The Future Of Marketing

Television, telephones, computers, and games have come a long way since the early days of the 21st century. As technology advanced, each type of media has evolved to become more portable and interactive. And we as consumers have loved every minute of it.

Interestingly, these different types of media and platforms have also quickly merged together. For instance, mobile phones are not just communication handsets – they’re also computers, HD televisions, and gaming devices, all rolled into one. It’s a logical progression, feeding our insatiable appetite for technology and for progress.

And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It's all melting together. The lines have blurred. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result, companies are now starting to converge to offer a new model and to enjoy the same benefits. It’s a natural result of the media convergence we’ve seen happening for decades.

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Custom design website helps to build your business's credibility. The website looks in sink with the company brochure, business cards and other collateral materials. The custom web design helps in increasing the sales and build your audience.


We, at India Internets, provide custom website design solutions as per your requirements. We design intuitive and professional layouts for your business, offering unique designs to choose from as per the brand / product / services. Thus, making your website unique & much more creative as compared to your competitors & help you engage new clients.



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